Introduction
The "SAGEA" name, the SAGEA logo, and other SAGEA trademarks are property of SAGEA. These guidelines are intended to help our partners, resellers, customers, developers, consultants, publishers, and any other third parties understand how to use and display our trademarks and copyrighted work in their own assets and materials.
Logo
Wordmark
Our wordmark is the most direct distillation of our visual philosophy. It is crafted with Open Sans, with balanced proportions and careful spacing.
While it can freely scale in size, the balance and proportions are fixed to give consistency across our range of products, services and departments. It can also appear in different forms depending on context and degree of recognition our branding has at a given time or geographic location.
Our primary wordmark requires prescribed clear space and should NOT be used any other way.
Maple
The Maple logo is more than just a visual symbol; it represents the core philosophy that guides our approach to design and innovation. At its heart, the logo captures the dynamic interaction between humanity and technology—two forces that shape our world and inspire our work. The design embodies the fluidity and warmth of human-centered thinking through the use of organic forms, while structured angles introduce the precision and structure that technology demands.
Do's and Don'ts: Maple
DON'T add any colors to the Maple
SAGEADON'T mismatch colors in the primary branding
DON'T add any unauthorized elements
DON'T use the Maple over a busy image
DO use the established guidelines
DO use the Maple with lots of open space
Do's and Don'ts: Wordmark
DON'T stretch or alter wordmark in any way
SAGEADON'T alter space in the maple branding.
DON'T crop wordmarks
How to use our Logos
Do:
Use the logo only when it directly relates to SAGEA services.
Follow SAGEA's style guides and usage terms.
Use the logo exactly as provided and acknowledge that it belongs to SAGEA.
Don't:
Use the logo without permission or outside SAGEA's terms.
Misrepresent your relationship with SAGEA, imply endorsement, or confuse users about sponsorship.
Use the logo more prominently than your own or in unrelated contexts.
Place the logo on tangible merchandise, promotional items, or modify it in any way.
Incorporate the logo into your own branding, trademark, or design a similar logo.
Brand partnerships
When pairing the wordmarks with partner logos, maintain balanced spacing and clear hierarchy. Avoid placing logos too close to one another, ensuring sufficient space to preserve clarity and visual impact. Ensure each logo is displayed at an appropriate size, uses its approved color format, and is not distorted or altered in any way.
All co-branded materials must undergo an approval process by both brands to guarantee consistency and adherence to branding standards.
Typography
Open Sans blends geometric precision and functionality with a rounded, approachable character. Subtle modifications, such as smoother curves and bespoke letterforms, give it a friendly and circular appearance.
The typeface is available in five core weights—Light, Regular, Medium, Semibold and Bold—each paired with a corresponding italic style. Open Sans also features unique alignment and glyph refinements tailored for clarity and versatility in both digital and print applications. Its OpenType features, such as ligatures, tabular figures, and case-sensitive punctuation, provide added functionality for professional use.
Designed to represent SAGEA's brand ethos, the font strikes a balance between technological precision and humanistic warmth, embodying a future-forward and inclusive tone. The design choices reflect its role in supporting SAGEA's mission of benefiting all of humanity.
Light
Light Italic
Regular
Regular Italic
Medium
Medium Italic
Semibold
Semibold Italic
Contact
For legal inquiries, please contact [email protected].
For everything else, including permission requests for the use of our logos, questions about these guidelines, or communications that go beyond the cases outlined above, please contact [email protected].
Press releases
When mentioning our company in press materials, please identify SAGEA as an AI research and deployment company. SAGEA's mission is to ensure that artificial general intelligence—AI systems that are generally smarter than humans—benefits all of humanity.
If announcements, blogs, or other communications go beyond the cases outlined above, or if you have questions about our guidelines, reach out to SAGEA's Partner Communications team at [email protected].